Marketing measured in pipeline, not impressions
Search visibility, paid campaigns and conversion work run by the same people who build the site, so technical SEO fixes actually get shipped.
What's included
- SEO & content strategy
- Performance ad campaigns
- Marketing automation
- Conversion optimization
Indexable by design
Server-rendered pages, clean canonicals and structured data, crawlable without workarounds.
Traffic that converts
Content matched to buying intent, so visits arrive with a reason to enquire.
Spend you can defend
Tracking wired to real outcomes, reported as cost per qualified lead.
How we deliver marketing and lead generation
Most SEO advice dies in a backlog. Recommendations arrive as a PDF, the engineering team has other priorities, and nothing changes. We build and market the same site, so the crawl, schema and performance work that agencies can only recommend, we implement.
The foundation is technical: a site that renders server-side, resolves one canonical URL per page, describes itself with structured data, and loads fast on mobile. On top of that sits content built around the questions your buyers actually search, mapped to a page each rather than crammed into one.
Paid campaigns and lifecycle automation come after tracking is honest. Conversion events wired end to end, attribution you can defend, and a dashboard that shows cost per qualified lead rather than cost per click.
Technologies we use
- Google Analytics 4
- Google Search Console
- Google Ads
- Meta Ads
- Schema.org
- HubSpot
- Looker Studio
We pick tools for the problem, not for the CV. If something simpler does the job, we will say so.
Common reasons clients ask for marketing and lead generation
Invisible in search
A technical audit and fix programme for sites that do not rank because they cannot be crawled or rendered properly.
Traffic without enquiries
Conversion work on the pages that already get visits: messaging, form friction, page speed, proof.
Rebuild without losing rankings
Redirect mapping and migration planning so a redesign keeps the authority the old site earned.
Leads that leak
Marketing automation and CRM integration so enquiries are followed up rather than sitting in an inbox.
A clear path from idea to impact
A transparent, proven process that keeps you in the loop at every step.
Discover
We dig into your goals, users, and constraints to define the right problem before writing a line of code.
Design
Architecture, UX, and a clear delivery plan, so everyone knows what we're building and why.
Build
Agile, transparent engineering with continuous demos, quality gates, and no surprises.
Grow
We launch, measure, and iterate to improve the product as your business scales.
What clients ask about marketing and lead generation
How long does SEO take to show results?
Technical fixes can move things within weeks once pages are recrawled. Ranking for competitive commercial terms is a three-to-six month arc, and anyone promising faster on those is either targeting terms nobody searches or doing something that will cost you later.
Can you guarantee a first-page ranking?
No, and nobody credible can. Google does not sell or promise positions. What we commit to is the work that reliably improves them: technical health, content matched to real search intent, internal linking and earned authority, reported honestly against baseline.
Do you do SEO for sites you did not build?
Yes. We start with a technical audit covering crawlability, rendering, Core Web Vitals, structured data and content gaps, then either implement the fixes ourselves or hand your developers a prioritised, specific brief.
How do you measure lead quality rather than volume?
By connecting the site to your CRM and reporting on what happened after the form, whether qualified, opportunity or closed, instead of stopping at submissions. That is what makes it possible to shift spend toward the channels producing real customers.
Often delivered alongside this
Teams that come to Vurtix for marketing and lead generation usually need one of these too.